My creative director and I were invited to go on Fox News and talk about the Super Bowl ads. I think the argyle was a solid choice.
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Mark. My words.
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Making a Mark
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Find Your Mark
February 6, 2010
Tomato fail.
I love Chic fil á. And I’ve had a million lunches there. It’s a block from my job. But it’s apparent to me that the architect of this sandwich just lost his passion somewhere along the way. And let’s face it. We’ve all cut a tomato like this and called it good at some point.
February 4, 2010
Vitamins for pep. PEP for vitamins!
Advertising is sorta like a mirror held up to our civilization at any given moment. So they say. All I know is, you girls look super cute when you’re cleaning up the kitchen.
February 4, 2010
Put me down as pro focus groups.
ORLANDO – There are many purposes for focus groups, from testing a positioning statement to gathering insights about specific consumer tendencies. And most are used to test creative endeavor on real people. The thing is, creative is a messy business. And people are complicated. Naturally, this leads to focus group results that are often perplexing, unexpected, and uninspiring. Nonetheless, however flawed, focus groups offer a rare chance for suits in the socioeconomic stratosphere to see first-hand how real people talk and think.
That alone makes focus groups a worthwhile digging tool. One day, the hotshot up and comers – the Rapps, the Wilkies and the Koepkies of advertising – will themselves be in the stratosphere, marketing to the masses, no longer really among them, but rather sequestered safely in their teakwood dens, and sheltered behind the tinted glass of their Aston Martin.
And they will long to remember what it was like to be a real person among real people. And in their critical need for understanding and insight, what could be more comforting than the fruitful learnings born of a well-executed focus group?
