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Category: Blog
February 26, 2010
Kim Yu-Na-O-No-U Didn’t!
She’s like an adolescent ocelot, leaping and twisting in the air in pursuit of a dragon fly, not so much interested in catching it as flying with it. I don’t know a lot about figure skating. I watch it with great interest every four years. And that was the best performance I’ve ever seen by far. It was an unmatched fusion of agility, grace, and sequins. And the best part is, unlike many of the others, she was just havin’ fun out there. Watching an artist or an athlete, or in this case, both, take such joy in their craft, nearly always reinforces my opinion that mankind might just make it after all.
February 19, 2010
St. Augustine Lighthouse
Just returned from a 3-day familiarization trip to St. Augustine. I shot this with my iPhone inside the St. Augustine light house. Fantastic place to visit.
February 10, 2010
Mark Sunderland. Fashionista.
My trendsetting appearance on local tv is already starting to make waves here in the office. Green argyle. Don’t get left behind. You heard it here on TMS first.
February 10, 2010
The Movie Magic M&M Box
BRAINSTORMING AT CORPORATE HEADQUARTERS: Damn. How are we gonna get away with selling a pitifully small bag of M&Ms for 4 dollars? It’s not like we can just trick people by putting a tiny bag of M&Ms in a giant box. Oh. Wait…we can?
I got this when I went to see Avatar last night at the IMAX on I-Drive.
February 8, 2010
The Mark Sunderland on The TV!
My creative director and I were invited to go on Orlando’s Fox News 35 and talk about the Super Bowl ads. I think the argyle was a solid choice.
February 6, 2010
Tomato fail.
I love Chic fil á. And I’ve had a million lunches there. It’s a block from my job. But it’s apparent to me that the architect of this sandwich just lost his passion somewhere along the way. And let’s face it. We’ve all cut a tomato like this and called it good at some point.
February 4, 2010
Vitamins for pep. PEP for vitamins!
Advertising is sorta like a mirror held up to our civilization at any given moment. So they say. All I know is, you girls look super cute when you’re cleaning up the kitchen.
February 4, 2010
Put me down as pro focus groups.
ORLANDO – There are many purposes for focus groups, from testing a positioning statement to gathering insights about specific consumer tendencies. And most are used to test creative endeavor on real people. The thing is, creative is a messy business. And people are complicated. Naturally, this leads to focus group results that are often perplexing, unexpected, and uninspiring. Nonetheless, however flawed, focus groups offer a rare chance for suits in the socioeconomic stratosphere to see first-hand how real people talk and think.
That alone makes focus groups a worthwhile digging tool. One day, the hotshot up and comers – the Rapps, the Wilkies and the Koepkies of advertising – will themselves be in the stratosphere, marketing to the masses, no longer really among them, but rather sequestered safely in their teakwood dens, and sheltered behind the tinted glass of their Aston Martin.
And they will long to remember what it was like to be a real person among real people. And in their critical need for understanding and insight, what could be more comforting than the fruitful learnings born of a well-executed focus group?
January 28, 2010
A note to all the ladies.
Orlando: Ladies? Me again. Mark. Set aside how irresistibly adorable I am and how I make you laugh, and how much it melts your heart when I sing you silly songs I wrote about your little dog, and how very sturdy and broad my shoulders are, and try for now to just think of me as your friend. Listen, friend. When you’re making a frozen pizza for your man, save that little cardboard circle that came with it okay, pal?
Don’t go into psycho-clean mode and throw it away along with all traces of your existence. Save it. You’re going to need it. Open the oven door, and if you have the skill, just slide the cardboard right under the pizza. Otherwise, get one of your little long pizza grabber utensils you bought at Dean & Deluca. Get it under the pizza, get the pizza on the cardboard, cut it.
Now I know there are plenty of ladies out there who already know not to throw away the cardboard circle. But in my many years of witnessing the frozen pizza cooking process over and over, through college and well into my adult life, I can tell you that saving the cardboard circle comes much more naturally to men.
I’ll let you in on a secret. For us, whether or not you throw away the cardboard is like a Cinderella Slipper Test. If you save that cardboard like a champ and use it, well that’s how we’ll know you’re special.
January 27, 2010
An iPhone love story for the ages.
One mans meticulous and calculated search for his true love.
January 26, 2010
Pretty patch
I’d wear this as a patch on a jacket in certain countries. I don’t know what it means or what it represents. This is the first thing that pops up on a google search. I just think it’s pretty cool.
January 25, 2010
A message for oatmeal soap
Hey you two! What do you two think you’re doing? Why don’t you go find a nice maple syrup or some dehydrated diced apples to hang out with Oatmeal. And you, soap. I’ll see YOU in the shower.
