Just returned from a 3-day familiarization trip to St. Augustine. I shot this with my iPhone inside the St. Augustine light house. Fantastic place to visit.
My trendsetting appearance on local tv is already starting to make waves here in the office. Green argyle. Don’t get left behind. You heard it here on TMS first.
BRAINSTORMING AT CORPORATE HEADQUARTERS: Damn. How are we gonna get away with selling a pitifully small bag of M&Ms for 4 dollars? It’s not like we can just trick people by putting a tiny bag of M&Ms in a giant box. Oh. Wait…we can?
I got this when I went to see Avatar last night at the IMAX on I-Drive.
My creative director and I were invited to go on Orlando’s Fox News 35 and talk about the Super Bowl ads. I think the argyle was a solid choice.
I love Chic fil á. And I’ve had a million lunches there. It’s a block from my job. But it’s apparent to me that the architect of this sandwich just lost his passion somewhere along the way. And let’s face it. We’ve all cut a tomato like this and called it good at some point.
ORLANDO – There are many purposes for focus groups, from testing a positioning statement to gathering insights about specific consumer tendencies. And most are used to test creative endeavor on real people. The thing is, creative is a messy business. And people are complicated. Naturally, this leads to focus group results that are often perplexing, unexpected, and uninspiring. Nonetheless, however flawed, focus groups offer a rare chance for suits in the socioeconomic stratosphere to see first-hand how real people talk and think.
That alone makes focus groups a worthwhile digging tool. One day, the hotshot up and comers – the Rapps, the Wilkies and the Koepkies of advertising – will themselves be in the stratosphere, marketing to the masses, no longer really among them, but rather sequestered safely in their teakwood dens, and sheltered behind the tinted glass of their Aston Martin.
And they will long to remember what it was like to be a real person among real people. And in their critical need for understanding and insight, what could be more comforting than the fruitful learnings born of a well-executed focus group?
