Mark Sunderland: Copywriter and Health Nut

Category: Campaigns

The Red Couch Chronicles “Un. Ob. Structed.”

Red Couch Chronicles “Headless”

The Red Couch Chronicles “Balls”

Sanchez the Macaw

HEADLINE: “Learning a little Spanish from a macaw named Sanchez isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”

Two-pound monkey

HEADLINE: “The chance to have a 2-pound monkey use your head as a yoga mat isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”

Whale Shark

HEADLINE: “The opportunity to make friends with a giant whale shark isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”

Mexico. Welcome back.

This is part of a series of spots I edited and scored months after the h1n1 epidemic in Mexico had been stabilized.

Honduras Case Study

This is a video I wrote, directed and edited to give clients a glimpse of our process when it comes to marketing a destination. Much of the score I wrote can be found in the MUSIC section.

St. PETERSBURG/CLEARWATER

This is part of a television campaign to promote St. Petersburg/Clearwater by leveraging its standing as America’s #1 Beach, so ranked by the popular and highly regarded Dr. Beach.

Honestly

HEADLINE: Honestly, we’re mostly just a bunch of fluff.

Frankly

HEADLINE: Frankly, some of our guests receive a rather cool reception.