<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mark Sunderland. &#187; Broadcast</title>
	<atom:link href="http://themarksunderland.com/category/portfolio/broadcast/feed/" rel="self" type="application/rss+xml" />
	<link>http://themarksunderland.com</link>
	<description></description>
	<lastBuildDate>Thu, 09 Feb 2012 00:56:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Balls</title>
		<link>http://themarksunderland.com/balls/</link>
		<comments>http://themarksunderland.com/balls/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 03:14:04 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=834</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14940480?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/balls/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Queen Mary&#8217;s Dark Harbor</title>
		<link>http://themarksunderland.com/the-queen-marys-dark-harbor/</link>
		<comments>http://themarksunderland.com/the-queen-marys-dark-harbor/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 01:23:26 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[The Queen Mary]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=830</guid>
		<description><![CDATA[I did all the soundscaping and music for this spot we did for the Queen Mary&#8217;s Dark Harbor.]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/16540742?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>

I did all the soundscaping and music for this spot we did for the <a href="http://www.queenmary.com/Dark-Harbor.aspx">Queen Mary&#8217;s Dark Harbor</a>.]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/the-queen-marys-dark-harbor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fiesta Americana Grand</title>
		<link>http://themarksunderland.com/fiesta-americana-grand/</link>
		<comments>http://themarksunderland.com/fiesta-americana-grand/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 17:33:46 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Fiesta Americana Grand]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=812</guid>
		<description><![CDATA[So I get this footage from an already-edited spot. It&#8217;s in Spanish. The music is, well, big-band bee bop. Yikes. The script doesn&#8217;t translate well at all to English. This was a unique assignment because I had to essentially retro-fitaaa]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/16471855?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="331" frameborder="0"></iframe>

So I get this footage from an already-edited spot. It&#8217;s in Spanish. The music is, well, big-band bee bop. Yikes. The script doesn&#8217;t translate well at all to English. This was a unique assignment because I had to essentially retro-fit this spot to make sense to an American audience. So after taking in the shot selection, I tried to come up with a story that made sense.  I wrote a script, re-edited the edited spot, composed a new score and this is what I came up with. Usually, creative directors get a request like this from a client and politely say, no, I&#8217;m sorry, that&#8217;s sort of impossible. And to my <a href="http://www.linkedin.com/pub/rob-deluke/6/245/a08">Creative Director&#8217;s</a> credit, he said, let&#8217;s give it a shot. I&#8217;m not posting this because it&#8217;s breakthrough, I&#8217;m posting it because the process was backwards, and impossible, and somehow, I sorta made it work.]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/fiesta-americana-grand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golf Hall of Fame</title>
		<link>http://themarksunderland.com/golf-hall-of-fame/</link>
		<comments>http://themarksunderland.com/golf-hall-of-fame/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 04:35:20 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=795</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14940285?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/golf-hall-of-fame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dolphins Can Paint</title>
		<link>http://themarksunderland.com/dolphins-can-paint/</link>
		<comments>http://themarksunderland.com/dolphins-can-paint/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 00:42:20 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=792</guid>
		<description><![CDATA[This is one of nine videos I wrote and edited to promote St. Johns County which includes St. Augustine, Ponte Vedre and the beaches.]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14940162?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>

This is one of nine videos I wrote and edited to promote St. Johns County which includes St. Augustine, Ponte Vedre and the beaches. ]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/dolphins-can-paint/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Red Couch Chronicles &#8220;Un. Ob. Structed.&#8221;</title>
		<link>http://themarksunderland.com/the-red-couch-chronicles-un-ob-structed/</link>
		<comments>http://themarksunderland.com/the-red-couch-chronicles-un-ob-structed/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 03:33:32 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=731</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/12603826?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/the-red-couch-chronicles-un-ob-structed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Couch Chronicles &#8220;Headless&#8221;</title>
		<link>http://themarksunderland.com/red-couch-chronicles-headless/</link>
		<comments>http://themarksunderland.com/red-couch-chronicles-headless/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 03:29:51 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=728</guid>
		<description><![CDATA[This is one of a series of :30 spots to promote the newly branded Florida's Historic Coast. You may have seen them on Hulu if you live in certain Southeastern states. ]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/12633198?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/red-couch-chronicles-headless/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Red Couch Chronicles &#8220;Balls&#8221;</title>
		<link>http://themarksunderland.com/the-red-couch-chronicles/</link>
		<comments>http://themarksunderland.com/the-red-couch-chronicles/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 03:18:57 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=723</guid>
		<description><![CDATA[This is one of a series of :30 spots to promote the newly branded Florida's Historic Coast.  ]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/12602679?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/the-red-couch-chronicles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mexico. Welcome back.</title>
		<link>http://themarksunderland.com/mexico-welcome-back-2/</link>
		<comments>http://themarksunderland.com/mexico-welcome-back-2/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:25:13 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Mexico Recovery Campaign]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=399</guid>
		<description><![CDATA[This is part of a series of spots I edited and scored months after the h1n1 epidemic in Mexico had been stabilized.]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/9061797?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>

This is part of a series of spots I edited and scored months after the h1n1 epidemic in Mexico had been stabilized.
]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/mexico-welcome-back-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mexico. Time to Go!</title>
		<link>http://themarksunderland.com/mexico-tourism-3/</link>
		<comments>http://themarksunderland.com/mexico-tourism-3/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 05:04:19 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Mexico Tourism]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=355</guid>
		<description><![CDATA[This is a spot I scored using Garage Band and Logic. The idea was to get a sound that was both contemporary and ambiguously Spanish. I supported the drama of the read by building the music from whimsical flutes ataaa]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/9057893?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="338" frameborder="0"></iframe>

This is a spot I scored using Garage Band and Logic. The idea was to get a sound that was both contemporary and ambiguously Spanish. I supported the drama of the read by  building the music from whimsical flutes at first, to a commanding lower brass vs. laughing trumpet question and answer. You can find the separated music track in the <a href="http://themarksunderland.com/category/portfolio/music/">Music</a> section.]]></content:encoded>
			<wfw:commentRss>http://themarksunderland.com/mexico-tourism-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

