Mark Sunderland: Copywriter and Health Nut

Category: Radio

Writing radio is the thing I most love. I like the magic that happens when you are able to clearly imagine what the world you’re listening to looks like. I’m always trying to chase that feeling down when I write radio.

Closer Than You Think

Closer Than You Think Get Adobe Flash player

This is a spot I wrote to dramatize how very close Nassau Paradise Island is to you.

Chutes & Tubes

Chutes & Tubes Get Adobe Flash player

This is a song I recorded to promote Disney’s Typhoon Lagoon. My friend and former co-worker wrote this spot, cleverly positioning Typhoon Lagoon above the rest of the many water park contenders here in Orlando. Sadly, the approvers felt that it was off brand for Disney to do this sort of comparison advertising so it never ran. But still, one of my favorites.

Music: Mark Sunderland
Lyrics: John Rogers
Vocals: Mark Sunderland

Winfred Wilkie

Winfred Wilkie Get Adobe Flash player

This is a spot I wrote to promote a local steak house.

It’s Over

It’s Over Get Adobe Flash player

I wrote this spot to announce the new better, larger suites and amenities at Fontainbleau Suites.

Booking Chicken

Booking Chicken Get Adobe Flash player

This is a spot I wrote and recorded in our in-house studio. Please note those are not real chickens. You can find the music for this spot in the MUSIC section.

Uncle Al

Uncle Al Get Adobe Flash player

Get Help

Get Help Get Adobe Flash player

Notes

Notes Get Adobe Flash player

Precious Little Gifts

Disney Play4Days Pass Get Adobe Flash player

This is a spot I wrote with the intent of targeting Florida residents and compelling them to take advantage of discounted passes just for them.

Flamingos

The Pink Flamingos Get Adobe Flash player

This is a radio spot to announce that the government will require Passports for travel to the Bahamas, and that if you book a stay in Nassau Paradise Island, we will pay for your Passport. I wrote and recorded the song in Garage Band. I also sang all the flamingo parts.