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	<title>Mark Sunderland.</title>
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	<link>http://themarksunderland.com</link>
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		<title>Are We There Yet?</title>
		<link>http://themarksunderland.com/are-we-there-yet/</link>
		<comments>http://themarksunderland.com/are-we-there-yet/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 15:27:06 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Writer]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=1013</guid>
		<description><![CDATA[[gplayer href="https://files.me.com/msunderland/qbetg5.mp3"] Are We There Yet [/gplayer] This is a spot I wrote to let people in Vancouver know that a great family vacation is just a short drive away.]]></description>
			<content:encoded><![CDATA[[gplayer href="https://files.me.com/msunderland/qbetg5.mp3"] Are We There Yet [/gplayer]

This is a spot I wrote to let people in Vancouver know that a great family vacation is just a short drive away.  ]]></content:encoded>
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		<title>Good King Cat</title>
		<link>http://themarksunderland.com/good-king-cat/</link>
		<comments>http://themarksunderland.com/good-king-cat/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 19:14:04 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=856</guid>
		<description><![CDATA[[gplayer href="https://files.me.com/msunderland/89sjsh.mp3"] Good King Cat [/gplayer] This is an arrangement of a famous carol I did for a Walt Disney World Holiday E-Card.]]></description>
			<content:encoded><![CDATA[[gplayer href="https://files.me.com/msunderland/89sjsh.mp3"] Good King Cat [/gplayer]

This is an arrangement of a famous carol I did for a Walt Disney World Holiday E-Card.]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Acropolis Hold Music</title>
		<link>http://themarksunderland.com/acropolis-hold-music/</link>
		<comments>http://themarksunderland.com/acropolis-hold-music/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 15:58:10 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=851</guid>
		<description><![CDATA[[gplayer href="https://files.me.com/msunderland/27z153.mp3"] Matter of Time [/gplayer] Friend of mine thought it might be funny to write some funny hold music for his agency, Acropolis. So this is what I came up with. It became so popular, people regularly call Acropolisaaa]]></description>
			<content:encoded><![CDATA[[gplayer href="https://files.me.com/msunderland/27z153.mp3"] Matter of Time [/gplayer]

Friend of mine thought it might be funny to write some funny hold music for his agency, Acropolis. So this is what I came up with. It became so popular, people regularly call Acropolis and ask to be put on hold. ]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tights and Boots</title>
		<link>http://themarksunderland.com/tight-and-boots/</link>
		<comments>http://themarksunderland.com/tight-and-boots/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 00:22:44 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=844</guid>
		<description><![CDATA[[gplayer href="https://files.me.com/msunderland/pswhoi.mp3"] Tight and Boots [/gplayer] Merry Christmas everyone, from me and all of us here in the Dirty South. I present to you, my holiday rap song as promised. Special thanks to Carrie for the inspiration.]]></description>
			<content:encoded><![CDATA[[gplayer href="https://files.me.com/msunderland/pswhoi.mp3"] Tight and Boots [/gplayer]

Merry Christmas everyone, from me and all of us here in the Dirty South. I present to you, my holiday rap song as promised. Special thanks to Carrie for the inspiration. ]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Balls</title>
		<link>http://themarksunderland.com/balls/</link>
		<comments>http://themarksunderland.com/balls/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 03:14:04 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=834</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14940480?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Queen Mary&#8217;s Dark Harbor</title>
		<link>http://themarksunderland.com/the-queen-marys-dark-harbor/</link>
		<comments>http://themarksunderland.com/the-queen-marys-dark-harbor/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 01:23:26 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[The Queen Mary]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=830</guid>
		<description><![CDATA[I did all the soundscaping and music for this spot we did for the Queen Mary&#8217;s Dark Harbor.]]></description>
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I did all the soundscaping and music for this spot we did for the <a href="http://www.queenmary.com/Dark-Harbor.aspx">Queen Mary&#8217;s Dark Harbor</a>.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A gigantic billboard in space?</title>
		<link>http://themarksunderland.com/turn-the-comet-into-a-gigantic-billboard-in-space/</link>
		<comments>http://themarksunderland.com/turn-the-comet-into-a-gigantic-billboard-in-space/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 03:36:54 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Mark After Dark]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=818</guid>
		<description><![CDATA[Yes. It&#8217;s stupid. It&#8217;s ridiculous. I&#8217;m not serious of course. But hang on a second. Let&#8217;s go for a ride. You don&#8217;t have to put your seatbelt on. You can keep the door open and hang your foot out. I&#8217;llaaa]]></description>
			<content:encoded><![CDATA[Yes. It&#8217;s stupid. It&#8217;s ridiculous. I&#8217;m not serious of course. But hang on a second. Let&#8217;s go for a ride. You don&#8217;t have to put your seatbelt on. You can keep the door open and hang your foot out. I&#8217;ll drive slow and you can bail the moment of your choosing. 

How much money would it take to buy the naming rights from NASA for the Hartley 2 <a href="http://bit.ly/9GF40V">comet</a>? (I don&#8217;t know if that&#8217;s how it works, I&#8217;m making this up.) Who would have the money and be interested?  Could it be The All-State Insurance Comet of Dependability? For instance, if we discovered a comet that swung by at an intersection accessible by our technology at a precise time every few years or so, why not find a way to get that sponsored and raise money for our beleaguered space program?

Or if we discovered a different comet about to roar through our cosmic air space at unimaginable speed, why wouldn&#8217;t Intel want a piece of that? Or Porsche? One day we&#8217;re gonna hear news anchors across the country check in with their science correspondents to get the latest update on the arrival of the FedEx Comet, the fastest ever recorded.

I know. It&#8217;s crazy. Or is it?]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Fiesta Americana Grand</title>
		<link>http://themarksunderland.com/fiesta-americana-grand/</link>
		<comments>http://themarksunderland.com/fiesta-americana-grand/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 17:33:46 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Fiesta Americana Grand]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=812</guid>
		<description><![CDATA[So I get this footage from an already-edited spot. It&#8217;s in Spanish. The music is, well, big-band bee bop. Yikes. The script doesn&#8217;t translate well at all to English. This was a unique assignment because I had to essentially retro-fitaaa]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/16471855?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="331" frameborder="0"></iframe>

So I get this footage from an already-edited spot. It&#8217;s in Spanish. The music is, well, big-band bee bop. Yikes. The script doesn&#8217;t translate well at all to English. This was a unique assignment because I had to essentially retro-fit this spot to make sense to an American audience. So after taking in the shot selection, I tried to come up with a story that made sense.  I wrote a script, re-edited the edited spot, composed a new score and this is what I came up with. Usually, creative directors get a request like this from a client and politely say, no, I&#8217;m sorry, that&#8217;s sort of impossible. And to my <a href="http://www.linkedin.com/pub/rob-deluke/6/245/a08">Creative Director&#8217;s</a> credit, he said, let&#8217;s give it a shot. I&#8217;m not posting this because it&#8217;s breakthrough, I&#8217;m posting it because the process was backwards, and impossible, and somehow, I sorta made it work.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golf Hall of Fame</title>
		<link>http://themarksunderland.com/golf-hall-of-fame/</link>
		<comments>http://themarksunderland.com/golf-hall-of-fame/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 04:35:20 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[St. Johns County]]></category>

		<guid isPermaLink="false">http://themarksunderland.com/?p=795</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<iframe src="http://player.vimeo.com/video/14940285?title=0&amp;byline=0&amp;portrait=0&amp;color=c2c2a0" width="500" height="281" frameborder="0"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Dolphins Can Paint</title>
		<link>http://themarksunderland.com/dolphins-can-paint/</link>
		<comments>http://themarksunderland.com/dolphins-can-paint/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 00:42:20 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[St. Johns County]]></category>

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		<description><![CDATA[This is one of nine videos I wrote and edited to promote St. Johns County which includes St. Augustine, Ponte Vedre and the beaches.]]></description>
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This is one of nine videos I wrote and edited to promote St. Johns County which includes St. Augustine, Ponte Vedre and the beaches. ]]></content:encoded>
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		<slash:comments>0</slash:comments>
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