Mark Sunderland: Copywriter and Health Nut

Client: Walt Disney Parks

The Elephant Adventure

The Elephant Adventure Get Adobe Flash player

This music was used in a recent Disney production I worked on. I can’t say much about it yet, but there were elephants involved. So I asked myself. If I were an elephant, what would I want my theme music to be when I came out of my Disney dressing room and sauntered onto the Savanah.

Precious Little Gifts

Disney Play4Days Pass Get Adobe Flash player

This is a spot I wrote with the intent of targeting Florida residents and compelling them to take advantage of discounted passes just for them.

We Are Castaways

We Are Castaways Get Adobe Flash player

This is a song I wrote for Disney Cruise Line for the Castaway celebration aboard the ships as they disembarked.

Music: Mark Sunderland
Lyrics: Scott Ritchey
Vocals: Mark Sunderland

Lights, Motors, Music!

Lights, Motors, Music! Get Adobe Flash player

This is a track I wrote for a spot to promote Disney’s Lights, Motors, Action! Extreme Stunt Show. It’s a frantic car stunt show with extreme effects and fast action. The music needed to be just as frenetic.

Chutes & Tubes

Chutes & Tubes Get Adobe Flash player

This is a song I recorded to promote Disney’s Typhoon Lagoon. My friend and former co-worker wrote this spot, cleverly positioning Typhoon Lagoon above the rest of the many water park contenders here in Orlando. Sadly, the approvers felt that it was off brand for Disney to do this sort of comparison advertising so it never ran. But still, one of my favorites.

Music: Mark Sunderland
Lyrics: John Rogers
Vocals: Mark Sunderland

Princess on a Budget

Princess on a Budget Get Adobe Flash player

This was written for an in-room TV show that followed the adventures of a girl experiencing all of the great and inexpensive offerings to be found throughout Walt Disney World. Like the backing vocals say, “she’s frugal.”

Music & Lyrics: Mark Sunderland
Vocals: Mark Sunderland

Mission:SPACE

Pulse

This is a :15 spot I wrote and edited to get people excited about the thrilling new Epcot pulse pounder, Test Track. (When I was at Disney, we couldn’t say ‘pulse pounder’ or ‘white knuckle’ or anything having to do with the ride’s effect on your circulation for legal reasons.)

Uncle Al

Uncle Al Get Adobe Flash player

A Day in our shoes

This is a video I wrote, directed, shot and edited. We shot it in a single day with no budget. Just other writers and cast members as talent. We used it in presentations to other agencies and advertising entities as a recruiting tool.

Destination Disney

I wrote, directed, edited and scored this video presentation highlighting features of a proposed customer relationship initiative called Destination Disney. We used a bunch of writers, art directors, account executives and media people for talent.