Mark Sunderland: Copywriter and Health Nut

The Mark Sunderland on The TV!

My creative director and I were invited to go on Orlando’s Fox News 35 and talk about the Super Bowl ads. I think the argyle was a solid choice.

6 Comments

  1. Posted February 8, 2010 at 10:51 am | Permalink

    Nice! You went on TV and sounded smart! How did Peter not steal that from you guys?

  2. mark
    Posted February 8, 2010 at 11:17 am | Permalink

    Peter doesn’t have time to trifle with local news fluffery. He’s more of a national network news kinda guy. And only if the topic is something important. Like the average household income of travelers who prefer seaweed facials.

  3. Posted February 8, 2010 at 2:01 pm | Permalink

    There’s no question the Google ad was the best. In my opinion, it was the only one that didn’t seem like it was written for baboons hopped-up on steroids. Interestingly, it was also the only Superbowl ad that was not created by an ad agency. It was made by Google’s in-house guys to be published on YouTube. From CNN Money:

    “We didn’t set out to do a Super Bowl ad, or even a TV ad for search,” Schmidt said. “We liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”

  4. Posted February 8, 2010 at 3:55 pm | Permalink

    Guacamole patrol is code for…

  5. mark
    Posted February 8, 2010 at 11:03 pm | Permalink

    Yeah. I wanted his mom to do all the tackling.

  6. Posted February 9, 2010 at 6:00 pm | Permalink

    yeah, the Google spot WAS brilliant! And I am with Jesse (above) in wanting to break the Guacamole code….

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