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Whale Shark
HEADLINE: “The opportunity to make friends with a giant whale shark isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”
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Peter Island Web Site
I wrote the copy for Peter Island, a very upscale island destination in the West Indies.
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Holiday Candle Lighting
This is a 10-second spot I wrote and edited to promote a Shuttle Launch at Kennedy Space Center.
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Evil Plan
This was a video I wrote, directed and edited to explain a Walt Disney World customer relationship initiative called Destination Disney.
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Mission:SPACE
This was a full-page newspaper ad heralding the debut of Epcot’s latest attraction.
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Sanchez the Macaw
HEADLINE: “Learning a little Spanish from a macaw named Sanchez isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”
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Peter Island Island Buy Out
HEADLINE: “Frankly, we have no idea why you would want the whole island to yourself.”
COPY: “Maybe it’s our luxury villas stocked with your favorite indulgences, from your favorite pillow to your favorite champagne. Or perhaps you’d just rather enjoy the spectacular view in complete privacy. Just ask about our island buyout peterisland.com rates, and come play the lead in your own private island adventure.” -
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It’s Over
This spot was written to dramatize the bigger suites at Fontainebleau Suites.
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Peter Island Luxury
HEADLINE: “Reserve your place in luxury where we preserve your privacy.”
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The Bikini Martini Bar
Poster to direct people to the Bikini Martini Bar.
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The Pink Flamingos
So when you book a trip to Nassau Paradise Island, we pay for you passport. And what better way to deliver that message than with a few singing flamingos? I wrote and recorded the music in a sort of 40s calypso style.
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Real. Fun. Beach.
This is a spot I wrote to promote Panama City Beach. The music was written and recorded on the road in the production trailer using Garage Band. The lyrics were sung into the on-board mic of a MacBook.
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Peter Island Wedding
HEADLINE: “They are enjoying their 4th year of wedding bliss because they enjoyed a week of wedding magic.”
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Honduras Case Study
This is a video I wrote, directed and edited to give clients a glimpse of our process when it comes to marketing a destination.
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Red Couch Chronicles “Balls”
St. Johns County is really three destinations; St. Augustine, Ponte Vedre, and the beaches, all situated on what we call Florida’s Historic Coast. The history is undeniable. But it’s the collective personality of these three destinations within a destination that had to come across in the advertising. During our time there, we heard story after story. The stories we heard were the real magic and charm of this place. So I tried to communicate that in this campaign.
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Precious Gifts
It’s great to be a Florida resident. Especially since you can get such a great deal on Disney’s Play 4 Days passes. Some people even get pretty emotional about it.
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Pearl Steakhouse
I really wanted to put people driving home from work in an environment with this one.
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Shell Phone
This is a commercial I wrote to tout St. Petersburg/Clearwater’s recent designation as America’s #1 beach. I was also the voice of the shell.
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Casting Shell
This is a commercial I wrote to tout St. Petersburg/Clearwater’s recent designation as America’s #1 beach. I was also the voice of the shell.
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A Day in Our Shoes
This is a video I wrote, directed, edited and scored as part of a presentation to recruit creative talent to Disney’s Yellow Shoes Creative Group.
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Two-pound Monkey
HEADLINE: “The chance to have a 2-pound monkey use your head as a yoga mat isn’t the only reason you’ll visit Honduras. But it’s one of the many reasons you’ll never forget it.”
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Badger Pass
This is a :30 radio spot I wrote to dramatize how committed Badger Pass is to teaching ski and snowboard lessons.
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Golf
This is a webisode I wrote and edited to promote Florida’s Historic Coast as a golf destination.
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The Air
A magazine ad written to promote the high-flying intensity of the Big Mountain Ski event.
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